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When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide, Why? Because for over 25 years Dermalogica has been dedicated to delivering skin health results through education, innovation and professional recommendation, not through advertising, frilly packaging, promise of miracle cures or overblown hype. They let the products speak for themselves.
Education, Education Education
While the Sermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom trained skin therapist new to the American "esthetician" industry, recognized that continuing skin and body therapy educatioin was practically no-existent in the United States. While her training had been comprehensive and seroius, US students entered the industry licensed yet under-traind an worse under respected.
Jane put her education in action, opening a small classroom in Marina del Rey California under the name International Dermal Institute (IDI). She invited licensed skin therapists to get hands on with the postgraduate training so critical to making them competitive in the business. Today IDI is considered the international gold-standard for postgraduate skion and body therapy training with over 40 locations worldwide.
The Making of Dermalogica
While teaching at IDI, it didn;t take long for Jane to realize no product line embraced her belief of skin health as opposed to "beauty", so she developed her own. And in 1986 Dermalogica was born. The vision was clear a product line free of common irratns and ingredients that could cause breakout -(including lanolin, SD alcohol, mineral oil,artifcial colours and fragrances) that would improve skin health, and were only available from qualified skin therapy professionals trained at The Internation Dermal Institute.
As a brand, Dermalogica immediately upset the prevailing paradigm of beauty and glamout by classifying skin care as a health issue as opposed to a cosmetic concern. Just as Dermalogica removed common irritants from the ingedient menu, Dermalogica also introduced a powerful new element into the brand idenitity: the specialized expertise of the professional skin therapist.
Then as now all Dermalogica products are manufactured in teh USA, they have never taken part in animal testing and Dermalogica is solf only where professional consulation and professional treatments are performed bu professional skin therpists. Dermalogica has become the number one choice of skin care professionals worldiwde, prescribed more ofter then any other products available.
Dermalogica is truly a fantastic brand and aims a giving you amazing feeling and looking skin, please call Pure Beauty Essentials on 01622 738 774 for more details