Alterna Professional Haircare creates ground breaking formulas that set
the industry standard for the finest luxury hair beauty products in the
world. Alterna Professional Haircare continue to shape the future by
staying one step ahead of technology,by capturing the essence of pure
indulgence and most of all Alterna Professional Haircare take the
imaginative and creative leaps to give they're customers what they need
and also give them what they never thought was possible.
Alterna
Professional Haircare uses the very best organic ingredients to
formulate their products creating a truly brilliant range of great
quality high end products used by such celebrities as Victoria Beckham,
so go on indulge yourself.
Alterna Professional Haircare Technology
Renowned
for the invention of Enzymetherapy, Alterna's ground breaking
formulations and unsurpassed product performance the industry standard
for the finest hair care products available. Forward thinking, trend
savvy and a step ahead of ever evolving technology, Alterna is an
independent beauty company dedicated to the success of professional
stylists worldwide.
Enzymetherapy
Almost every
professional haircare product line contains formulas with some
combination of vitamins, minerals and proteins. The conventional
theory is that the vitality and health of the hair depends solely upon
the presence of these nutrients within hair care products.
The
research scientists of Alterna realised the limitations of this theory
and thus began to develop Alterna's innovative product line
accordingly. By going back to the basics of hair care and examining
exactly what the hair requires in order to grow strong and
healthy, Alterna Enzymetherapy was developed.
The Enzymetherapy
complex used in Alterna's products is the first complex to incorporate
the hair's essential building blocks and the specific enzymes required
to help the hair maintain a strong, healthy, youthful appearance. For
the first time, hair can absorb an advanced level of essential fatty
acids, vitamins, minerals and proteins - regardless of the persons age
or hair/scalp health. So you don't only clean the hair, you change the
hair.
Photozyme Complex
Alterna developed the
Photozyme Complex in direct response to a constant problem we are faced
with everyday. Though attention is usually focused upon UVA and UVB
sun damage, visible light rays from the sun and artificial light
sources drastically alter hair colour. Whether your hair colour is
chemically treated or not, all forms of light will cause colour to
fade, roughen the surface texture of the hair and break down sulfate
bonds, causing hair breakage.
Alterna's Photozyme Complex closes
the gap on existing technology to radically reduce colour degradation. The specialised ingredients in the Photo-degradation, the most damaging
environmental stress occurs when UVA, UVB and visible light rays
penetrate the hair shaft. The negative effects of photo-degradation
include colour fade and breakdown; damage to the cuticle surface and
reduction in hair elasticity.
Alterna's Photozyme Complex
protects the hair into only from colour fade caused by visible light
but also from wash-out and provides the highest level of protection for
the hair. Fruit derived enzymes and powerful UV protectants prevent
photo-degradation, safeguard against future damage, and prolong colour
vibrancy. The result is beautiful stronger hair.
Hemp Professional
Nature's gift for restoring strength and beauty to hair
Hemp
seed oil is the plant kingdom's richest source of essential fatty acids
and the perfect complement to Alterna's Enzymetherapy
Complex. Lipid-rich essential fatty actual replenish hair's vital
moisture levels, helping to regain structural integrity and to protect
against damage form chemical treatments, heat styling and the
environment. In addition to improving the structural integrity of the
hair, hemps high protein and mineral content help increase hair's
elasticity, volume, manageability and shine. Supplying the hair with
the richest source of nutrients and the enzymes required for
maintaining the hair's strength, health and youthful appearance.
Caviar Anti Aging
The fountain of youth for your hair
It
has
long been recognised that as we age, enyzme levels decrease and so
does the quality of vital nutrients that are delivered to the hair. The
scalp and hair can be dramatically affected by this progressive
change. The hair tends to loose it's sheen and strength with maturity
causing it to become dull and brittle. Research has shown that the
simple application of conventional moisturisers or conditioners is not
enough to dramatically minimise or reduce the visible signs of aging.
Alterna's Caviar Anti Aging is a new system of products that restore
both vibrancy and elasticity to the hair and skin by targeting the
aging process with focused precision.
All Caviar products
contain Alterna's patent pending Age Control Complex. Technologically
enhanced, this super complex was developed by an international team of
experts and incorporates three key ingredients that work on three
different levels to reduce the visible signs of aging.
Key ingredients and Benefits
Hemp Seed oil - Produces strong, shiny, healthy hair
Sweet orange peel - Removes build up that dulls the hair
Fennel extract - prevents the accumulation of environmental damage
Date palm fruit melanin - protects the hair from visible light rays
Milk thistle - increases shine and lubricity
Fresh water silt - rehydrates hair to prevent tangles and frizz
Vitamin C - natural anti-oxidant protects hair from environmental damage
Quaternized honey - provides moisture to damaged and overworked hair
Pleo-Phytokeratine - is a keratin like amino acid profile (18 amino acids) that offers protection, improves hair strength and stretch.
Marula Oil - is an oleic acid rich oil obtained from African Marula Tree, it builds a moisture barrier and it maintains healthy hair.
Planell Oil - sealing hair, it adds shine and hold without a greasy feel.
White Tea - a powerful antioxidant that shields the hair from harmful free radicals.
Key Ingredients and Benefits
Caviar Extract and Enzymes
Caviar
is one of the top, naturally occurring sources of the specific omega 3
fatty acids necessary for the healthy formation of structural proteins
such as collagen and keratin. Caviar has a cell format similar to
human skin and is extremely rich in proteins, vitamins and minerals,
which will help to improve the health of the hair and scalp. When
combined with the appropriate enzymes, these vital building blocks are
used by the body at the molecular level.
Vitamin C
Vitamin
C, a proven heavyweight anti oxidant, is extremely effective in
preventing external, oxidative damage to natural and chemically applied
colour and more importantly, to hair and skin structure at the dermal
level.
Cytokines and ATP
Cytokines are active
organic compounds that have proven to be effect in stimulating protein
production. ATP is raw cellular entry and the two together encourage
rapid regeneration and revitalisation at the cellular level.
Life Solutions
Using the latest advances in Western Technology with age old Eastern wisdom
Alterna
LIFE is a total well being hair care line that combines the latest
advances in western technology with age old, eastern medicinal wisdom. Alterna understands the eastern philosophy that looking beautiful on
the outside means feeling beautiful on the inside. LIFE takes a unique
approach to beauty by targeting the senses with soothing colours and
exotic scents to encourage relaxation and a peaceful state of mind. Beauty radiates as LIFE brings the mind and body into complete complete
harmony. Exotic extracts such as Green Tea, rare Ho-Sho-Wu and Wild
Orchid are combined with the technologically advanced utilisation of
essential fatty acids and enzymes to transform the condition of the
hair. The various LIFE systems to transform the condition of the hair.
Key Ingredients and Benefits
Ho Sho Wu - soothes the scalp and prevents moisture loss
Silk Proteins - repair and condition the hair from the inside out
Silk Amino Acids - fortify each hair strand for optimum thickness
Life Elasto Complex - fortifies dry, damaged curls
Citrin Sanfal, Myrrh Extract - seals frayed cuticles and helps eliminate frizz
Moringa Seed Extract - fortifies weakened sections of curls to improve strength and elasticity
Nutrozyme Complex - reduces excessive hair loss
Azelaic Acid, Zinc, Vitamin B - stops DHT activity which contributes to hairloss
Chinese Watercress, Lemongrass - antibacterials and antiseptics that regulate sebum secretion
Ginko Bilaba and Guarana - increases blood flow to provide more nutrients to follicle cells