Colour Care

At Pure Hairdressing we take great pride in our colour work. Our aim is to provide you with the best possible service using only the finest professional colour products.

As part of our continued commitment, we have teamed up with L’Oreal to give you some hints and tips on how best to care for your new colour and continue to keep it looking vibrant and fresh.

Washing your hair for the first time after colouring
You should ideally avoid washing your hair for 48 hours after colour application, this allows for the colour molecule to harden completely in the hair.

Ongoing maintenance

Using a professional shampoo and conditioner that is suitable for your hair type and colour will help you to maintain your colour for longer. Incorrect product selection is one of the most common causes of premature colour fade. Please ask your stylist for more information.
UV protection
We are all aware of the importance of UVA and UVB protection to prevent ageing of the skin. This is also important for the hair. UV rays accelerate colour fade especially when on holiday and during the summer months. The application of a leave in colour protection spray when you wash and style your hair will help to protect your hair and your colour. Please ask your stylist for more information.


If your hair has been lightened in any way, it is advised that you use regular conditioning treatments to help restore the correct levels of protein and moisture within the hair. Products are also available to help prevent the dulling of blonde and brassy tones, which when used will keep blondes truer and fresher for longer. Please ask your stylist for more information.
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